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Luxury Leisure Talarius, trading as Admiral, is a market leading provider of slots and gaming entertainment in the UK. Boasting over 230 high street and seaside gaming venues, Admiral offers the ultimate gaming experience, showcasing the best casino and classic slot games available on both the most technologically advanced slot machines and traditional “fruit machines.” Luxury Leisure Talarius is also home to Kwik Tan, a market leading UV Tanning service with over 40 salons across England, and 5 catering outlets, including ‘The Coffee Trader’.
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Luxury Leisure, formerly owned by the Noble Organisation, was founded. The organisation developed a portfolio of amusement arcades, including the iconic Nobles Amusements situated in Scotland, Nothern England and Sussex.
The Noble Organisation expanded, opening adult gaming centres from the Midlands and the south-east, including Sun Valley Amusements and Shoppers Pride Amusements.
Seaside arcades become important in the company portfolio. This included Harrisons Amusements in Dawlish and Playland Amusements in Redcar. The portfolio now accumulated to 84 town centres adult gaming centres (AGC) and 5 seaside arcades.
Kwik Tan was established as an ancillary business, and fast became the market leader in UV tanning. Kwik Tan salons are located either within or above the gaming venue. There are now 42 salons across England. For more information about Kwik Tan, click HERE.
Luxury Leisure became part of the NOVOMATIC UK Group in 2014 and took an enviable position amongst a portfolio of brands under the NOVOMATIC umbrella including Gamestec, Bell Fruit Games and Astra. The entire gaming estate underwent a rebrand to become Admiral. In 2016 NOVOMATIC UK acquired Talarius, boasting 144 gaming venues mainly branded as ‘Quicksilver’ and in 2017 both companies, Luxury Leisure and Talarius, combined.
Now with 233 gaming venues, Luxury Leisure Talarius makes up 22.5% of the total AGC venues in Great Britain. A full rebranding and refurbishment program is underway and by winter 2018, all stores will be aligned behind the Admiral brand. The newly refurbished venues showcase the latest interactive and technological features the gaming group has to offer.