Customer Service

Customer Service is at the heart of everything we do at Admiral. We want every visit you make to our venues to be a memorable occasion. We’d therefore love to hear any feedback you might have which could help us improve the service we offer you. Click here to complete our customer satisfaction survey.

Frequently Asked Questions

  • I have never played at Admiral before, how do I get involved? +

    Becoming an Admiral member is easier than ever! Simply head down to your most convenient Admiral venue and speak to one of our helpful team members. They will provide you with a welcome pack, complete with exclusive offers just for you, as well as inform you of everything you need to know for your Admiral experience. Click here to find your nearest venue.

  • Can I play online? +

    Yes, you can play online with our partner casino, who offer a great range of games that you can also find in store. Simply follow this link to play 24 hours a day, 7 days a week!

  • What type of machines are available at Admiral venues? +

    Admiral prides itself on offering the best slots entertainment on the high street. We offer a broad range of big £500 jackpot slots that you’d find in any casino, bookmaker or bingo venue with all the leading titles by Novomatic, Astra Games, SG Gaming and many, many more!

    Formerly known as Nobles Amusements, Admiral still keeps classic fruit machines close to it’s heart and we have something for everyone that you can play from as little as 10p. To discover more about our latest titles click here!

  • What games are available at Admiral venues? +

    As the market leader, we host a huge variety of timeless games in all of our venues. Produced by Novomatic, we have Fruit Runner, Lucky Lady’s Charm and Treasure Chest to name a few, with a vast range on offer from Astra, Bell-Fruit Games, Gamestec, Mazooma and many more!

    Simply click here to see what games are available at your venue.

    Look out for the latest Novomatic game, Book of Blarney!

  • What other games can I get involved in? +

    Each venue hosts a variety of background games to suit all interests, with additional games coinciding with national and international events. Depending on the venue, you will be able to take part in bingo, prize draws and raffles alongside machine plays.

  • What is the biggest Jackpot I can win? +

    The biggest jackpot on offer is £500, with other jackpots ranging from £5 to £100!

  • How do I find out about new game releases? +

    Keep up to date with the latest game releases by either signing up to our mailing list to receive your very own Members Only Newsletter, or joining our exclusive Text Club.

  • How can I access the latest offers? +

    Be the first to access our latest offers by joining our exclusive Text Club, and / or signing up to our Members Only mailing list!

  • If I sign up to your mailing list, will my personal details be passed on to a third party? +

    All customer data is secure and only accessible to the online mailers at Admiral, who send exclusive offers and updates to our protected mailing list. No data will be passed on to a third party. For more information, please see our Privacy Policy below.

  • Where do I find opening hours and contact numbers? +

    Click here to search for the venue you would like to contact. All contacts details including site addresses will appear.

  • Do I have to pay for refreshments at Admiral venues? +

    All gamers receive free refreshments including light snacks, soft drinks, and hot beverages. At Admiral, we pride ourselves in being the only AGC to offer free refreshments.

  • I never carry cash on me, do your venues have ATM’s inside? +

    Most of our venues have an ATM machine, with the addition of a change machine. Our Admiral team members are more than happy to help you access the change you require.

  • Do you offer a customer loyalty scheme? +

    We want to reward you for your loyalty! Each of our venues offers a loyalty scheme to all of our customers. Simply ask in store for details.

  • I have a query, and I’m not too sure who to ask? +

    If you have a query or complaint about your Admiral experience please email and a member of the Admiral team will be happy to help you. We aim to resolve all queries within 72 hours.

  • I noticed Kwik Tan in your venue, where would I find more information about Kwik Tan? +

    Admiral are happy to announce that Kwik Tan salons are incorporated in over 40 of our venues! Click here for more information about Kwik Tan, and to find you nearest salon.

Admiral Policies & Responsible Gambling

  • Responsible Gambling

    Gaming at Admiral is a fun and exciting form of entertainment when enjoyed responsibly.

    Admiral and the entire Novomatic Group of companies are committed to providing an enjoyable and responsible gambling experience for over 18’s.

    When gaming with us it’s important to remember:

    • You are buying entertainment, not investing money.
    • You should only spend what you can afford to lose.
    • In advance of playing you should set strict limits on how much you will spend.
    • Problems will arise if playing machines becomes the most important part of your life.
    • Playing should take up only a relatively small amount of your life and interest.
    • Playing within your means is likely to fun and exciting.
    • Spending outside your means is likely to create problems for you and others.
    • You shouldn’t play to escape from worries or pressure.

    To get more information if you believe you or a loved one may have a problem with gambling, please visit where you will find impartial, free and independent advice from trained counsellors. To learn more about Novomatic’s own responsible gambling support visit

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  • Complaints Policy

    We’re sorry to hear you’ve had a bad experience with us. We pride ourselves in providing the ultimate gaming experience, with excellent customer and machine–side service.

    If you would like to make a complaint, the most effective process is to present your complaint to a member of management at our Admiral venues, as most queries are solved quickly and efficiently on site.

    However, if you feel your complaint needs to be investigated further please email us at where a member of the Admiral team will respond to your complaint. We aim to resolve all queries within 72 hours.

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  • Privacy Policy at Admiral, part of the Novomatic Group

    Luxury Leisure, owned by the NOVOMATIC Group regards privacy (data protection), information security and reliability as the basis for stable and successful customer relations. We would therefore like to take this opportunity to inform you about the Privacy Policy we have in place.

    Privacy Principles

    The protection of your privacy and the security of your personal data is a matter of great importance to us.

    All data applications run by Luxury Leisure comply with the provisions laid down in the Austrian Data Protection Act. All our employees are obliged to observe data secrecy as specified in § 15 Data Protection Act 2000.

    Compliance with the data protection and data security regulations is guaranteed across the entire Group by the following binding measures:

    • Privacy Concept
    • Privacy Policy
    • Privacy Program
    • Privacy Management System

    Privacy Concept

    The Privacy Concept lays down the desired level of data protection security (the protection requirements) as defined by the legal representatives of the NOVOMATIC Group. This serves as the basis for the development of the demands on Privacy Policy and on the continuous privacy improvement process.

    Privacy Policy

    On account of the assessment of privacy-related processes and the relevant data protection legislation, a written Privacy Policy was drawn up to serve as a basis for the implementation of the Privacy Program and the establishment of the Privacy Management System.

    Privacy Program

    As part of the Privacy Program, data protection goals are continuously being specified and the measures to be implemented are defined in the form of a work program and provided with corresponding implementation deadlines.

    Privacy Management System

    The Privacy Management System defines the rules, policies, measures, resources, methods, responsibilities, procedures and organization structures for implementing and monitoring the Privacy Program.

    Sensitive Data

    Luxury Leisure does not process sensitive data whatsoever in the realm of its web presence in terms of the Data Protection Act 2000.

    Guaranteed Data Protection

    As a company policy, we do not transfer any customer data to third parties.

    Transferring and Surrendering Data

    Data transfer to third parties shall not take place without your approval. Exempted from this provision are data transfers that are required for contract fulfillment. If data is passed on to order processors (service providers) this is done exclusively and essentially to such companies that can sufficiently guarantee that the data is used lawfully and securely.

    Data Security

    The technologies employed by Luxury Leisure to process your personal data (hardware, software, network, infrastructure) comply with state-of-the-art security technologies.

    Right of Access to Personal Data

    You always have the right to access information on any personal data relating to you, their origin and any receivers of data transfer and the purpose of data use. If it should become evident that your data is incorrect or being unlawfully processed by us, we will correct or delete your data within a period of 8 weeks if these requirements are met.

    Right of Withdrawal

    Pursuant to the regulations of the Data Protection Act 2000, you are entitled to revoke your consent to the use of your personal data at any time. In such an event, we will no longer use / delete your data.

    Right of Objection

    Pursuant to the provisions of the Data Protection Act 2000, and unless the use of your personal data is not provided for by law, you have the right to raise an objection on account of the violation of your confidentiality interests which are more worthy of protection. If these requirements are met, we shall delete your data within a period of 8 weeks taking into account any statutory periods of retention.

    Further Information

    We value the trust you place in us. Should you therefore have any further questions on how we use and utilize your personal data, please contact the NOVOMATIC Group’s Legal Department by sending a written message to NOVOMATIC AG, Wiener Straße 158, 2352 Gumpoldskirchen, Austria, e-mail:

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